I agree with @JayDeep on Breitling's current direction, although having said that the watch market is is problematic for middle range brands like Breitling, which might explain why they are putting a big effort into women's watches, I wish them well but am not sure it is the right strategy. When CVC Capital Partners bought the company in 2018 (creating Breitling MkIII) and appointed George Kern as CEO he was scathing, referring to the collection as "visual pollution" he was going to streamline the brand and focus on heritage.
Kern seems to overlook the fact that under the Schneider family's Breitling MkII (they rescued the brand in 1979 when they bought it from the Breitling founders) Breitling MkII initially relied on heritage i.e. the Navitimer and Chronomat but they were also very innovative producing watches like the B-1, Emergency and Aerospace to go with more traditional offerings. Where MkII made a mistake is some of their watches just got too big, following the Panerai trend perhaps, it was a passing fad.
So Breitling MkIII is focussing on heritage (which MkII also did but not to the same extent) they are also going big on women - rather than streamlining the brand Kern has presided over a proliferation of very un-Breitling designs which you could argue are, to use his words are "visual pollution". The Top Time and Premier are nice chronographs and house the excellent B01 movement, they do echo the designs of the original Breitling I am not sure it will deliver as "nice chronographs" is a very crowded space. Kern has hung on to the Avenger and interestingly the Avenger Auto 43 looks more like a Superocean than the current Superocean even though its depth rating is a modest 300m. The Superocean range doesn't work for me neither does the Superocean Heritage, Kern has done a good job with the Chronomat (or at least the steel bezel versions) and the reintroduction of the rouleaux bracelet (which shouts Breitling MkII to me), Aviator 9 range .... forget it, Professional range, I think they have missed a trick in not having a modern version of the B-1 (introduced under MkII) it remains iconic and I am not sure the multicoloured composite case models will work.
Hedge Funds don't buy assets for the long term, they want to restructure - add value - then dispose and given they paid almost $900 million for 80% of the company they better get cracking!