I thought this may be interesting regarding Animal watches, the guys behind them now produce the Elliot & Brown range of watches. Here's a snippet from the website.
Elliot & Brown
Ian Elliot was co-founder of Animal back in '88, and built the brand up from a single, innovative, functional product - an 'unbreakable' watch-strap.
Alex Brown turned down a job at Cartier because it sounded more interesting to establish Animal's watch department, where he stayed for seventeen years.
I must admit to being a big fan of their watches.