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ry ry

The art of the deal

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You guys always seem to be scoring hot watches from ADs at knock-down prices.

How the hell are you managing that? Last time I tried to haggle it was because the chap slightly scratched the bracelet if a Hamilton resizing it and he informed me since I'd already paid it was my problem :(

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Same thing here. No movement at all on price of new watches for me. Sometimes get freebies thrown in but that is all.

I don’t know whether there is any room for negotiation on in demand watches. Personally for popular models I think anyone getting a good discount must have a connection to or relationship with the shop staff.   

I’m very happy to be corrected if people are just walking in and negotiating good discounts on a single purchase.

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Depends on the Brand.....

Depends on the Branch.....

You just have to do the leg work.... or phone work .... or email work.

No relationship to shop staff on my last Omega for instance .... Just walked in to an AD , tried it on , said I would buy with debit card if they gave me 15% off and we settled on 12%.

My point to them when they initially told me "sorry no discount" was to point out that if they offer the watches with IFC then that means if I pay in full then I am subsidising other peoples watch purchases which I pointed out only a fool would do. I was very polite and just said , its your sale now if you want it ..... then within 5 minutes I had bought it.

My last Breitling purchase was about either me phoning around smaller ADs or European ones for a discount , or getting a broker to do , i chose the later and paid £2150 for a Brand New Breilting from a European AD that sells here for £3060.

Almost pulled the trigger last week on a Breilting from a Hampshire AD after getting the watch down from £2750 to £2160

Glad I didn't because a mutual friend of a buddy on here is getting me an unworn 2017 example for less than £1800...

 

So of course discounts are around and for Brands like Breitling and Omega then paying full UK RRP is just daft in my opinion.

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My wife, she is the master. Staff give her discount to get her out of the shop. I know her tactics. Hush hush. I pick the watch, she does the buying, works every time. Same with hotels.

 "Brass neck" I think you call it.

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1 hour ago, JonnyOldBoy said:

Depends on the Brand.....

Depends on the Branch.....

You just have to do the leg work.... or phone work .... or email work.

No relationship to shop staff on my last Omega for instance .... Just walked in to an AD , tried it on , said I would buy with debit card if they gave me 15% off and we settled on 12%.

My point to them when they initially told me "sorry no discount" was to point out that if they offer the watches with IFC then that means if I pay in full then I am subsidising other peoples watch purchases which I pointed out only a fool would do. I was very polite and just said , its your sale now if you want it ..... then within 5 minutes I had bought it.

My last Breitling purchase was about either me phoning around smaller ADs or European ones for a discount , or getting a broker to do , i chose the later and paid £2150 for a Brand New Breilting from a European AD that sells here for £3060.

Almost pulled the trigger last week on a Breilting from a Hampshire AD after getting the watch down from £2750 to £2160

Glad I didn't because a mutual friend of a buddy on here is getting me an unworn 2017 example for less than £1800...

 

So of course discounts are around and for Brands like Breitling and Omega then paying full UK RRP is just daft in my opinion.

What are these brokers please? Grey dealers or something else? Not heard about then until today.

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36 minutes ago, Vindolanda said:

What are these brokers please? Grey dealers or something else? Not heard about then until today.

A broker is someone who runs a legitimate private watch sales business and who has trade relationships with various authorised chains and outlets to be able to secure discounts. The difference between a broker and a "grey dealer" is that if you buy the watch from a "grey dealer" , then you may run into problems with warranty because the Watch manufacturer will want to see paperwork possibly to validate the warranty claim ( not always ) , however , in the case of a Broker , they secure you a price with an AD and handle the payments etc etc and they take a commission for the sale which will usually be included in the price and therefore be of no consequence to the buyer, seeing as the buyer only ever sees the discounted price quoted that they end up paying. Because the broker has the watch shipped from the AD to the buyer direct , the warranty will be intact in the case of buying New with Tags.

So with New watches I usually go with a broker , for Unworn/NOS/nearly-new I would use an online retailer who specialises in such watches....

Obviously with brands like Longines and Hamilton , you just ring around the smaller AD chains and get your standard 20% without any of the above....

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Not just the brand, within any particular brand there will be slow sellers that will possibly attract a better discount than some of the more saught after models. 

I was having a browse in a couple of shops at the weekend and one of them had a case with a dozen or so new Brightblings all at 33% off list, presumably older models they haven't sold. 

Depends what you are after, just a matter of putting a bit of leg work in. As for the actual deal, make it known that you're a definite buyer if the deal is right is a good start and work from there. 

 

 

 

Edited by BondandBigM
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I always ask politely what's your best price to take it away now. Usually works if not I carry on looking unless it's the bargain of the century. :rolleyes:

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52 minutes ago, JonnyOldBoy said:

A broker is someone who runs a legitimate private watch sales business and who has trade relationships with various authorised chains and outlets to be able to secure discounts. The difference between a broker and a "grey dealer" is that if you buy the watch from a "grey dealer" , then you may run into problems with warranty because the Watch manufacturer will want to see paperwork possibly to validate the warranty claim ( not always ) , however , in the case of a Broker , they secure you a price with an AD and handle the payments etc etc and they take a commission for the sale which will usually be included in the price and therefore be of no consequence to the buyer, seeing as the buyer only ever sees the discounted price quoted that they end up paying. Because the broker has the watch shipped from the AD to the buyer direct , the warranty will be intact in the case of buying New with Tags.

So with New watches I usually go with a broker , for Unworn/NOS/nearly-new I would use an online retailer who specialises in such watches....

Obviously with brands like Longines and Hamilton , you just ring around the smaller AD chains and get your standard 20% without any of the above....

Many thanks for the detailed reply. Interesting.

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On 10/05/2019 at 17:45, ry ry said:

You guys always seem to be scoring hot watches from ADs at knock-down prices.

How the hell are you managing that? Last time I tried to haggle it was because the chap slightly scratched the bracelet if a Hamilton resizing it and he informed me since I'd already paid it was my problem :(

I think I would have made it his problem.  Id have hit the roof. :bash:

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On 10/05/2019 at 17:45, ry ry said:

Last time I tried to haggle it was because the chap slightly scratched the bracelet if a Hamilton resizing it and he informed me since I'd already paid it was my problem :(

I had the same problem with a Seiko. I told the member of staff they had the choice to refund or I'd sit there until closing time, and beyond, and asked my wife if she would get me a large Cappuccino take out, as I might be a while. I got my money back, and was told never to return.

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21 hours ago, BondandBigM said:

I was having a browse in a couple of shops at the weekend and one of them had a case with a dozen or so new Brightblings all at 33% off list, presumably older models they haven't sold. 

Not necessarily. One or our local ADs will be seen to put some Breitlings/Omegas/Tudors on sale in the Window towards the end of their cut-off period to earn higher discount rates on new orders. It's not always sensible to put sluggish older models in the window for that purpose, because obviously, they are poor sellers relatively speaking by definition are less desirable.

Manufacturers give ADs some wriggle room to discount under certain conditions.... and one of these conditions is that certain models can be discounted on the premises but not online.

Locally to me recently I saw 6 Tudor watches on sale at 20% off in an ADs window. 2 were obsolete models , but 4 were not only current , but popular models.

It's a numbers game , example : AD has to make 6 more sales in the period to up their manufactures discount from 50% to 55%. In selling those 6 they "loose" £3000 potential profit but if they order in 30 more watches , many at higher ticket marks on that extra 5% then they have made an extra margin for their balance sheet. Furthermore they have not moved to more asset stock as a percentage of their total balance sheet which in this climate is very very important I would assume.

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9 minutes ago, JonnyOldBoy said:

One or our local ADs will be seen to put some Breitlings/Omegas/Tudors on sale in the Window towards the end of their cut-off period to earn higher discount rates on new orders.

That +1

It is wise only ever to buy a car in the last couple of days of the month. Better yet, last days of the quarter. Between Christmas and new year is jackpot time :yes:

Exactly the same with watches.

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2 hours ago, yokel said:

It is wise only ever to buy a car in the last couple of days of the month. Better yet, last days of the quarter. Between Christmas and new year is jackpot time :yes:

Exactly the same with watches.

I spent a very brief spell in new car sales (Alfa, Fiat & Kia), hated every second of it, well I didn't hate driving the nice brand new cars. I've seen brand new cars sold with literally no profit or even a small loss in the deal just to make it past the dealers quota for the month so they would receive the bonus from the manufacturer, same goes for pre-registered, it's just to show them as sold by a certain date to get bonuses. I was told by the sales manager at one time they even had 3-4 of the staff down as customers with cars registered to them to bump up the numbers. I can't see it's that different in other industries.

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3 hours ago, Hussle said:

 I can't see it's that different in other industries.

Main difference I guess is that some car dealers will factor in the likely business coming through the door by the way of servicing and in the case of KIA that is considerable because in order to preserve the 7 year warranty the car has to be dealer serviced.... no such situation on that scale with watches.... although some servicing commissions earned , but not much.

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