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Luxor alarm watch

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Dear @Lavino, I have just come across your query about that rather nice Lavino watch (which dates to the end of the 1960s) and I can perhaps give you some useful information about the firm that produced it.

Your watch was a production of a firm based in a building now renovated and under the name of "Luxor Factory,"  housing spaces for artistic enterprises including a workshop music studio, and even an apartment. On the website advertising this venture is a historical paragraph that reads as follows:


"In 1905, at number 20 rue Alexis-Marie Piaget in Le Locle, the architect F. Maspoli realized for Louis Sandoz-Vuillet this complex mixed-housing factory. From 1935 to 1987, the building was the watchmaker of Luxor Watches SA, founded by Jean Hermann Brunner. Many exceptional pieces, enjoying an international reputation, were produced in his workshop until its merger with the brand Zenith International SA."


This historical description is supported by various brandname/trademark registrations. There were two registrations in 1940 - a graphic trademark and the Luxor brand name - for Montre Luxor SA/J. H. Brunner, plus the information, "Kleinuhren, Penduletten, Wecker; Le Locle, Schweitz," which when translated tells us that Montre Luxor SA was producing watches, table clocks and alarm clocks," at least in the period of the 1940 registrations. Then, some forty years later, on 19 February 1981, we find a registration for the Luxor brand name by Zenith International SA also in Le Locle, Switzerland, no doubt referring to the merger of Luxor with Zenith, the exact date of which I am not sure without further research.



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