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Andrew Adcock

Patria. a 127-Year-Old Swiss Watch company reborn

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Hi Watch Enthusiasts 

Patria Watch Co is a 127-year-old luxury Swiss watch brand, originally founded in Bienne, Switzerland in 1892. The brand has been revived by Patria Ltd as a UK company, trading as ‘Patria Watch Co’. Patria has already produced its first line of watches and is now crowdfunding on Crowd for Angels. Please visit the pitch here: https://crowdforangels.com/patria - Capital At Risk.

The company have produced the following video

<iframe title="vimeo-player" src="https://player.vimeo.com/video/379732804" width="640" height="360" frameborder="0" allowfullscreen></iframe>

 

Video on vimeo: https://vimeo.com/379732804

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But if you look at the prices, they are so expensive. What's the point? It's not hard to make something expensive, the true beauty is in making something reasonable and excellent.

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For those of you who are interested in the history of Patria watches, you might like to read my Forum article on the brand. It is in my Forum Topics section, posted 6 March this year, and titled, "Patria, An Erstwhile Brother of Omega". In my topic on Patria, I did mention the Brigadier wristwatch and the new reborn Patria watch brand. However, I did not discuss this recent development in any detail partly because there is no genuine link between the original Patria concern and the new Patria brand. I am aware that using a distinguished name from the past in order to achieve a certain status in the present is a frequent marketing tool but I am not very keen on this method of launching a new watch company. The Brigadier is a nice looking watch and no doubt  one of quality but it feels like taking a backward step into a previous era rather than being any sort of real "next step" in watchmaking history.

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