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Some Watches from the Playboy King, Hugh Hefner

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Here are some watches sold by Julien's auctions in Hollywood, USA, that were from the collection of Playboy magnate Hugh M. Hefner who died 27 September 2017; the auction, titled "Property from the Collection of Hugh M. Hefner (#3215)" took place on 30 November 2018. I came across this auction catalogue while "messing about" online in the quest for something interesting to write about for the Forum, and although I have not included every single Hefner-owned watch in the auction, interested readers can always look up the catalogue themselves. In what follows, I give verbatim the catalogue description with each lot, the auction estimate and the hammer price. 

 

 

Lot 183: A Hamilton watch with subsidiary dial, engraved "ERF" on the back, with a brown exotic leather strap; and an Elgin stainless steel watch with stretchable bracelet.  Estimate: $300-500  Winning bid@ $1,024

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Lot 184: A Burren wristwatch with Arabic chapters and second hand, day and date windows, and moonphase function. The watch is shock resistant and antimagnetic. Stainless steel case numbered 465201. Attached to a black strap. Estimate: $300-500 Winning bid: $1,152

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Lot 185: A Tissot 1853 watch with Roman numeral chapters and date window, stainless steel case, and original black leather strap, from Tissot; and a Gruen Calendar watch with subsidiary dial and both day and date window, case number 65572, with a leather strap. Estimate: $400-600  Winning Bid: $2,812.50

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Lot 182: A gold tone pocket watch with a relief hunting scene on the front and flower and bird engraving on the back. The antimagnetic watch is signed "Curtis" and has Roman numeral chapters and baroque-style hands. Height 2 1/2 inches. Estimate $200-400  Winning bid: $2,560

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Lot 197: A Hardon open-face pocket watch with multiple sexual positions as chapters and a floating couple in the midst of intercourse. The watch has a gold tone case and is atached to a gold tone chain. Length, 17 inches. Estimate: $200-400  Winning bid: $5,120

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Lot 187: An 80% silver Cornfeld & Cie vintage watch with roman numeral chapters, engraved on verso "HEF DECEMBER 1971." Case number 1024. With attached bracelet. 3.7 troy oz.  Estimate $400-600  Winning bid: $1,920

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Lot 188: An 18K gold plated watch signed "Cartier" with invisible chapters, attached to a black leather strap. Estimate: $400-600  Winning bid: $4,480

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Lot 190: A Baume & Mercier quartz watch with 18K yellow gold case, Roman numeral chapters, and date window. Case number 1506945/15205. Attached to a black Hirsch reptile strap. Estimate: $600-800 Winning bid: $2,500

303498_0.jpg?1541295962

 

 

 

Lot 196: A Bradley quartz watch with Mickey Mouse on the dial and "50 years of Time with Mickey" stamped on the back, numbered M6636, with a black leather strap; and a Fred Astaire watch, no maker information, with a black calfskin strap. Estimate: $100-200  Winning bid: $2,500

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A Baume & Mercier watch in 18K yellow gold case with Roman numeral chapters and date window on the "6" chapter, engraved on the back "Hugh Hefner 2004 ACE Man of the Year." Case number MV045144/4245622. Attached to a navy blue Baume & Mercier leather strap. Estimate: $1,000-1,500  Winning bid: 5,760

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Lot 192: A Concord Nine/Quartz watch with diamond chapters, case tests 14K yellow gold. The back has a smoking Playboy Rabbit Head Symbol with a crown, and beneath it reads "WITH LOVE 10-09-83." With black Concord leather strap. Estimate: $1,000-1,500 Winning bid: $2,560

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Lot 195: A Swatch watch with bunnies in various sexual positions on the dial, with a plastic strap that has a blue male bunny on the top half and a pink female bunny on the bottom half. Marked "408" on the back. Estimate: $100-200  Winning bid: $896

303507_0.jpg?1541296083

 

 

 

Lot 200: An IWJC Erotique Lotus watch with an enamel painted scene on the verso, and a partial skeleton back with a couple in an erotic position that follows the watch movement. Numbered 053/100. The watch has a mother of pearl dial, a subsidiary dial and a moonphase function, with an additional decorative dial below. Attached to an original black IWJC strap. Estimate: $1,000-1,500  Winning bid: $6,400

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Lot 198: An IWJC watch with an enamel painted household scene on the verso with humping dogs and a partial skeleton back with a couple in a n erotic position that follows the watch movement. The case is engraved "Congratulations Hugh M. Hefner 1953-2003 50 Year Anniversary." The watch has a mother of pearl dial, a subsidiary dial and a moonphase function, with an additional decorative dial below. Attached to coral-colored leather strap. Estimate: $1,500-3,000  Winning bid: $10,240

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Lot 199: A novelty watch with a nude woman on the dial and the words "TIME TO FUCK," with a stainless steel back and base metal case. Attached to a brown lizard skin leather strap. Estimate: $200-400  Winning bid: $8,750

303512_0.jpg?1541296202

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25 minutes ago, WRENCH said:

Tasteful. :laughing2dw:

Hefner vs Trump for least taste, who've you got ?:laugh:

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4 minutes ago, Turpinr said:

Hefner vs Trump for least taste, who've you got ?:laugh:

Bart.

 

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37 minutes ago, Redwolf said:

Bet they’ve seen some action. 

Wrist action.

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Thanks guys... I deliberately didn't comment personally on the Hefner watches in the safe knowledge that eminent Forum members would provide the necessary additional entertainment. :laugh:

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Serious question, are the estimates realistic and the watches have sold for way more than estimate because they belonged to Hefner? Or are the estimates pretty low? Some of those prices in relation estimate seem wild!


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My concern with any 'celeb' linked watches are the reputation of the celeb can change. 

July 30th 2012

https://www.theguardian.com/tv-and-radio/2012/jul/30/jimmy-savile-car-suits-auctioned

October 2012

https://news.sky.com/story/buyer-of-jimmy-saviles-rolls-royce-gutted-10467440

 

And thinking of this would you pay for Heffner's items?

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On 25/04/2020 at 15:34, scottswatches said:

My concern with any 'celeb' linked watches are the reputation of the celeb can change. 

July 30th 2012

https://www.theguardian.com/tv-and-radio/2012/jul/30/jimmy-savile-car-suits-auctioned

October 2012

https://news.sky.com/story/buyer-of-jimmy-saviles-rolls-royce-gutted-10467440

 

And thinking of this would you pay for Heffner's items?

Jeesus, the poor guy. He probably will have got some right stick off his mates. That all said there will be some wierdo who would buy it now, just for a lot less. 

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2 hours ago, Grand Old Duke said:

Jeesus, the poor guy. He probably will have got some right stick off his mates. That all said there will be some wierdo who would buy it now, just for a lot less. 

I'd buy it for an awful lot less than market value.  Change of plates, a few extra owners and the dodgy history is lost.

I would feel a pillock driving round Lidl car park in a convertible Rolls though

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