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Friday Bank Holiday: Watch Are You Wearing?


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Morning,

Today, the somewhat ill-fated Benrus TechniQuartz from 1972, believed to be the one and only Benrus quartz analogue model developed in-house, having been cobbled together from some of the innards of an ETA manual-wind calibre in conjunction with Motorola providing the electronic module, stepper motor and quartz lump.

Codenamed H010, the TechniQuartz project was already underway when Wells Inc. bought Benrus in the early 70s and as Benrus had already spent big money on the development, the newly-formed Wells-Benrus Corp felt constrained to complete it.

Sadly, by the mid- '70s the model was already being rendered obsolete by more advanced movements from Japan and Switzerland and in 1975 the H010 movement was quietly abandoned in favour of quartz calibres from ESA and Junghans.

Regards.

Benrus TechniQuartz 2020 v.2.jpg

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