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Microbrand Beginnings


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My story is very simple. I have spent the last 15 years of my professional career designing and developing digital products for start-ups and large companies. Design and technology are my passions, and I'm fortunate to practice them. Lately, I started noticing some of the projects that I've been particularly proud of, disappearing. As a designer, I feel like I lost something, and that's why I turn now to physical and long-lasting products. I've been discovering watchmaking ever since I arrived in Paris, where I worked exclusively for the Haute Horlogerie digital agency. This passion has been going on for the last 8 years. 

Above is the 'Why' I set up a microbrand. I'm here to learn more about the people who make microbrands exist. Passionate enthusiasts, willing to take the risk of investing their time and money. I want to understand more about what drives your buying decisions, and what matters most to you when considering a new purchase. This is why I put together a quick questionnaire (2min) which results will inform my design choices for the pieces I'm creating. I love hearing your thoughts. Thank you.

https://www.surveymonkey.com/r/DQ8VNJ2

Thank you.

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