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I have recently bought a manual wristwatch in Milano, Italy. It is labelled Besch, and the writing on it is in French. I have been unable to locate anything about its brand, age or model online (I've searched in English, French and German). The seller sold it as a 1960s Besch watch.

I wonder if it's an obscure watch brand, or a no-brand watch. A watch appraiser I emailed suggested it was a generic watch that was supplied to companies to input their brand. Another person on a forum suggested that it looks mid-50s.

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Any help on identifying it would be greatly appreciated.

Thank you

 
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The movement is likely to be a generic calibre or similar I don't think you will learn much from it. My guess it was a short lived private label brand, the history of watches is full of them. Looks like a chromed case, generic dial etc etc so cheap in its day

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The movement might tell us where it comes from. With "Antichoc" on the dial and no "Swiss Made" my money is on French. There's a "Besch" auctioneer in Cannes, which wouldn't have been there when this was made, but it could well be someone's name, most likely the jeweller that sold it.

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