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Help, info needed! Olma Waterproof Incabloc


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3 hours ago, scottswatches said:

Olma were a sub brand of Zeno watch Basel, around in the 60's mainly.  Not bad watches, but usually chromed cases which holds them back (if it says stainless steel back, it is a chromed case)

Are you sure, Scott? Mikrolisk has numerous Olma variants registered to Numa Jeannin of Fleurier and that's what I would have expected.

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Dear @spinynorman and @scottswatches, there is an interesting thread on Watchuseek concerning the more recent history of Olma. The thread is headed "OLMA Watch - real or fake?" and it was started by Border-Reiver on 30 September 2015. On the thread is the claim that "In 2009, ShangHaiXin Yu Watch Clock Group, China, went into 'cooperation' with Olma Switzerland and the remaining company is just managing the rights concerning the brand name. The China made watches should not be called 'Swiss-made', because there is nothing made in Switzerland, at least what concerns Olma. There is much discussion on the thread surrounding this claim and Olma branded watches coming from China. 

 

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On 11/10/2021 at 17:18, Always"watching" said:

Dear @spinynorman and @scottswatches, there is an interesting thread on Watchuseek concerning the more recent history of Olma. The thread is headed "OLMA Watch - real or fake?" and it was started by Border-Reiver on 30 September 2015. On the thread is the claim that "In 2009, ShangHaiXin Yu Watch Clock Group, China, went into 'cooperation' with Olma Switzerland and the remaining company is just managing the rights concerning the brand name. The China made watches should not be called 'Swiss-made', because there is nothing made in Switzerland, at least what concerns Olma. There is much discussion on the thread surrounding this claim and Olma branded watches coming from China. 

 

Thanks Honour. The Shanghai Xinyu reference led me to Hengdeli Holdings, the parent company. Their 2005 annual report states: "As part of our long-term development plans, the Group took a great leap in developing our proprietary brand NIVADA, and acquired the worldwide ownership rights of the Swiss famous brands OLMA and NUMA JEANNIN.". These brands continue to be specifically listed in the reports up to 2009. In 2010/11 only Nivada gets a mention and there is nothing in later reports. Watch Wiki says "An attempt by a Chinese investor, the ShangHai Xin Yu Watch & Clock Group, to revive the [OLMA] brand around 2009 failed."

Where the WUS thread seems to be entirely wrong is in assuming that ownership of the brand means the Olma watches were assembled in China. Hengdeli, including Shanghai Xinyu, is a retail and wholesale distribution business, which only manufactures watch assessories, such as boxes. It is the biggest distributor in China of Swatch Group and LVMH products. The Olma Watch Manufacturing company, which is referenced in the thread, appears to have been a subsidiary of Numa Jeannin SA in Switzerland, with at least one of the same directors. In 1994, around the time that Olma SA was set up to manufacture watches, Numa Jeannin SA changed its purpose to "The management of the trademarks 'Olma' and 'Numa Jeannin'". The Olma trademark had been registered in China by Numa Jeannin SA in January 1993. While Olma SA started bankruptcy proceedings in 1997, Numa Jeannin SA was still filing statutory reports in 2018, having at that time moved its office to Zug.

One useful rule of thumb I did take away from the WUS thread is that any watch with an FHF 96 movement that shows up well on a timegrapher is obviously a Chinese fake. :laughing2dw:

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